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About

With me, you won't get ready-made answers, but sharp questions and insights that make you think about what you really want and need. Together, we will clearly map out your goals, talents and obstacles. This can be done with personality tests or we can find out in conversation. Whether you are an ambitious professional, an entrepreneur with growing pains, or someone who is simply looking for direction - here you will find tools to move forward.

What do you get out of it?

  • Sharper view: No vague ideological directions and options, but you analyze the situation and apply what suits you as a person.

  • Self-confidence: You learn to make choices with conviction and without guilt.

  • Energy: More control over your work, relationships and future.

Why Luuk Forward?

Where other coaches stop at listening and nodding, I give you that little bit of extra push. I can do that because I have been in management for a long time, have made policy, have operated at different levels in various work sectors and large cities. I combine a wealth of life experience, expertise and a sharp, personal style. Expect a no-nonsense approach, but always with humor and a good dose of humanity and empathy. I leave judgments to others, I am curious about your story and problem.

At Luuk Forward, everything revolves around finding your balance and achieving your goals – professionally and personally. Together we build a future in which you get energy and satisfaction from both.

Career

With over two decades of experience in various leadership roles in both the public and private sectors, I have built a strong reputation as a coach, leader and connector. From my time at the Municipality of The Hague, where I provided strategic advice to boards and led teams, to my work as an interim manager – my approach is always focused on getting the best out of employees, identifying and hiring talent, and taking the achievement of objectives as a starting point. My background combines practical experience with a solid academic foundation, including education at renowned institutions such as Nyenrode Business University and the Coaching Academy International. This combination of expertise, strategic insight and human involvement enables me to guide professionals and organizations in achieving their goals. Whether it concerns complex leadership issues, personal development or team optimization, I am ready to take the next step with you.

Work experience

With a broad background in leadership, coaching and interim management, I have built up years of experience in various sectors. Some highlights from my career:

  • Municipality of The Hague: Senior Corporate Advisor Management Development, Department Manager Development and Quality, Manager KCC and Unit Processes.

  • Han!son Interim Management: Expertise in designing and building results-oriented work environments in which job satisfaction and clear division of roles are central.

  • Unamic-HCN: Various management roles, including Value Manager, Delivery Manager and Project Manager, with a focus on process improvement and customer value.

Skills

My strength lies in:

Leadership, coaching, interim management, project management, process optimization, analytical thinking, creativity, humor and empathy.

Course

My training path supports my practical experience with strong theoretical knowledge:

  • Strategic Talent Management – Nyenrode Business University

  • Professional Coaching – Coaching Academy International (Nobco/EMCC accredited)

  • Senior Leadership Development Program – Nyenrode Business University

  • Organizational Psychology and HRM – NCOI

  • Sports Economics and Management – Fontys University of Applied Sciences

With this combination of experience and education, I help professionals and organizations to utilize their potential and achieve sustainable results.

Image by Joep Cox

Werkervaring

Met een ruime achtergrond in leiderschap, coaching en interim-management heb ik jarenlange ervaring opgebouwd in diverse sectoren. Enkele highlights:

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  • Gemeente Den Haag: Senior Concernadviseur Management Development, Afdelingsmanager Ontwikkeling en Kwaliteit, Manager KCC en Unit Processen. 

  • Han!son Interim-Management: Expertise in het ontwerpen en bouwen van resultaatgerichte werkomgevingen waarin werkplezier en heldere rolverdeling centraal staan.

  • Unamic-HCN: Verschillende managementrollen, waaronder Value Manager, Delivery Manager en Project Manager, met een focus op procesverbetering en verhogen klantwaarde.

Opleiding

Met een ruime achtergrond in leiderschap, coaching en interim-management heb ik jarenlange ervaring opgebouwd in diverse sectoren. Enkele highlights uit mijn loopbaan:

  • Gemeente Den Haag: Senior Concernadviseur Management Development, Afdelingsmanager Ontwikkeling en Kwaliteit, Manager KCC en Unit Processen.

  • Han!son Interim-Management: Expertise in het ontwerpen en bouwen van resultaatgerichte werkomgevingen waarin werkplezier en heldere rolverdeling centraal staan.

  • Unamic-HCN: Verschillende managementrollen, waaronder Value Manager, Delivery Manager en Project Manager, met een focus op procesverbetering en klantwaarde.

Why choose Luuk Sonnen?

ï‚· Independent thinker: Luuk thinks outside the box and offers creative solutions for complex
challenges.
ï‚· Altruistic: He gets satisfaction from helping others and focuses on making a lasting impact.
ï‚· Results-oriented: Every session, whether coaching or training, is focused on concrete progress.
ï‚· Humor and sharpness: Luuk creates a relaxed atmosphere in which serious work and laughter go hand in hand.

With Luuk Sonnen you not only get a coach or trainer, but also a partner who is fully committed to achieving your personal and professional goals. His unique combination of career coaching and tennis makes him the ideal choice for those who want to combine mental and physical growth.

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